Malcolm McCallion - Personal Bio

Malcolm McCallion has been driving sales and marketing for startups and other high-growth companies since 2000 – mainly focused around the property sector, but including magazine publishing, online reviews, lead management, 3d modelling, and many more.

He has criss-crossed the country over many years, speaking to hundreds of estate agents, sales managers, marketing executives, developers and support staff – and thousands of motorway service station baristas – building a face-to-face network of trust that extends much further than the property industry.

Malcolm left 6 years as an Account Director in the financial services industry to join new-kid-on-the-block property portal Primelocation at the height of the dot com boom. He joined before it launched, and stayed with it until it was bought by DMGT group for £48m – one of only 6 staff to do so. He helped to develop the operational structures of the fledgling company, and was responsible for building the sales team as well as the CRM software they used, which gave Primelocation its early competitive advantage.

After the sale he left for REA Group to head up their recently-acquired London Property News paper – his first big turnaround project. The paper was losing £50k a month when he joined, but after a product redesign and a complete overhaul of the paper’s processes (including offshoring production to India) – it was in profit within 10 months of Mal coming on board.

Headhunted by Zoopla to bring his formidable sales game back to the property portal space, he became their Sales Director in 2009, and was responsible for leading the pivot from their previous peer-to-peer business model to estate agent subscription sales. Again, he developed the processes and the team to make this happen, and again delivered extraordinary growth – the revenue line went from a standing start to £3m per year in just 3 years, and became Zoopla’s principle source of revenue.

Brent Hoberman’s mydeco came calling next, looking to spin out its 3D interior-design modelling technology as a separate company. Malcolm saw the potential, developed the business as mydeco3D, and shepherded it through eventual sale to floorplanner.com – securing strategic investment and key personnel along the way.

Relocating his young family to Cambridgeshire, he took a sales job with Cream Club, an online property marketing business, where he again drove a significant sales increase in just a few months – drawing on his incredible work ethic and inexhaustible supply of energy to meet with dozens of agents up and down the country. Shortly afterwards he was offered an opportunity at The Guild of Professional Estate Agents, to come in and revamp their digital product offerings. In just a year he had met and sold to a third of the Guild and sister brand Fine & Country’s client base, and overseen the creation of multiple new products, new revenue lines, and a new online hub.

Through his conversations with estate agents all over the country, he indentified a gap in the market for verifiably trustworthy online reviews, and co-founded raterAgent in 2014. As CEO he created and executed the product development, sales and marketing strategies to rocket the company from a cold startup to a month-on-month profit in just 18 months. Along the way he identified and recruited key technical talent, developed and refined the product and its ethical underpinnings – leading to Google featuring raterAgent’s star ratings in its organic search results – and generated a 6-figure investment. He also identified and positioned the company to expand into other review verticals, before being headhunted by Rob Wellstead and Bob Scarff to head up a relaunch of their sales-lead management software, Callwell.

Callwell offers the ability for agents – or any sales business – to generate immediate phone calls to customers sending in emails or completing online enquiry forms, and to analyse and manage their sales effort more effectively. Malcolm took a largely-dormant product and delivered explosive sales growth through a combination of rebranding, rapid product iteration and direct sales. He restructured the technical team, hired and inspired new talent, and was relentless in honing the messages that would sell the product. As Rob Wellstead confirms: “Mal has been instrumental in helping shape Callwell to the business it is today. He is innovative, trustworthy and… can help take a product to market and deliver high growth using his extensive knowledge and experience in these areas.”

Mal’s latest venture – Growtion – has, appropriately enough, grown naturally out of the businesses he’s helped over the past 17 years. It allows all businesses - large and small, new and experienced - to access and benefit from Mal’s proven abilities in sales acceleration, brand building and product development. With off the shelf growth solutions to suit every business - or bespoke services for those that have specific needs - Growtion’s team of experts can help anyone grow, fast.

Introducing Malcolm McCallion

Thanks for visiting my blog.

I am Malcolm McCallion - veteran of half a dozen internet startups, sales magician, growth solution specialist, Managing Director of Growtion.co - and your business' new best friend.

To find out how we can help you bring your business to the next level, get in touch:

Growtion: http://growtion.co/

LinkedIn: https://www.linkedin.com/in/malmccallion/

Twitter: https://twitter.com/malmcc